{"id":16400,"date":"2025-03-10T08:00:58","date_gmt":"2025-03-09T23:00:58","guid":{"rendered":"https:\/\/essential.co.jp\/?p=16400"},"modified":"2025-03-10T01:21:49","modified_gmt":"2025-03-09T16:21:49","slug":"%e8%b5%b7%e6%a5%ad%e3%81%ae%e7%ac%ac%e4%b8%80%e6%ad%a9%e3%81%ab%e5%bf%85%e8%a6%81%e3%81%ab%e3%81%aa%e3%82%8b%e7%94%a8%e8%aa%9e9%e9%81%b8","status":"publish","type":"post","link":"https:\/\/www.essential.co.jp\/?p=16400","title":{"rendered":"\u8d77\u696d\u306e\u7b2c\u4e00\u6b69\u306b\u5fc5\u8981\u306b\u306a\u308b\u7528\u8a9e9\u9078"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3002<br \/>\r\n\u76f8\u99ac\u4e00\u9032\uff08\u305d\u3046\u307e\u304b\u305a\u3086\u304d\uff09\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u4eca\u56de\u304b\u3089\u306f\u3001<br \/>\r\n\u300c\u5b8c\u5168\u7248\uff01 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c677\u9078\u300d\u3068\u984c\u3057\u3066<br 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\/>\r\n\u300c\u4e0d\u6e80\u300d\u300c\u4e0d\u5b89\u300d\u300c\u4e0d\u5feb\u300d\u300c\u4e0d\u4fbf\u300d\u300c\u4e0d\u8db3\u300d<br \/>\r\n\u306a\u3069\u300c\u4e0d\u300d\u304b\u3089\u59cb\u307e\u308b\u5358\u8a9e\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3057\u3087\uff1f\u3000<\/p>\r\n<p><br \/>\r\n\u306a\u306e\u3067\u3001\u3053\u308c\u3089\u3092\u307e\u3068\u3081\u3066\u300c\u4e0d\u300d\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u4eba\u306f\u3001\u60a9\u307f\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306b\u5546\u54c1\u3092\u8cb7\u3046\u306e\u3067<br \/>\r\n\u300c\u4e0d\u300d\u304c\u5f31\u3051\u308c\u3070\u3001\u4f4e\u5358\u4fa1\u3067\u3082\u58f2\u308c\u307e\u305b\u3093\u3002<\/p>\r\n<p><br \/>\r\n\u3067\u3059\u306e\u3067\u3001\u30ea\u30b5\u30fc\u30c1\u306f\u300c\u4e0d\u300d\u3092\u304a\u5ba2\u3055\u3093\u5019\u88dc\u306b<br \/>\r\n\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><span style=\"color: #339966;\">\u30102. \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3011<\/span><\/strong><br \/>\r\n\u610f\u5473\uff1a\u7279\u5b9a\u306e\u60a9\u307f\u3092\u72d9\u3046\u3053\u3068\uff0f\u91cd\u8981\u5ea63<\/p>\r\n<p><br \/>\r\n\u30d2\u30a2\u30ea\u30f3\u30b0\u3067\u51fa\u3066\u304d\u305f\u591a\u304f\u306e\u300c\u4e0d\u300d\u306e\u4e2d\u304b\u3089\u3001<br \/>\r\n\u58f2\u308b\u5bfe\u8c61\u3068\u306a\u308b\u300c\u4e0d\u300d\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c<br \/>\r\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u591a\u304f\u306e\u4eba\u304c\u62b1\u3048\u308b\u6df1\u523b\u306a\u300c\u4e0d\u300d\u3092\u9078\u3076\u3068\u3001<br \/>\r\n\u9ad8\u5358\u4fa1\u3067\u591a\u304f\u306e\u4eba\u306b\u58f2\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u3088\u304f\u3001\u300c\u7279\u5b9a\u306e\u304a\u5ba2\u3055\u3093\u3092\u72d9\u3046\u3053\u3068\u300d\u3092<br \/>\r\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3060\u3068\u52d8\u9055\u3044\u3059\u308b\u4eba\u304c\u3044\u307e\u3059\u304c<br \/>\r\n\u300c\u304a\u5ba2\u3055\u3093\u300d\u3067\u306f\u306a\u304f<br \/>\r\n\u300c\u304a\u5ba2\u3055\u3093\u306e\u60a9\u307f\u300d\u306b\u6ce8\u76ee\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p><br \/>\r\n\u306a\u305c\u306a\u3089\u4eba\u304c\u5546\u54c1\u3092\u8cb7\u3046\u7406\u7531\u306f\u3001<br \/>\r\n\u81ea\u5206\u306e\u300c\u4e0d\u300d\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><span style=\"color: #339966;\">\u30103.\u30b3\u30f3\u30bb\u30d7\u30c8\u3011<\/span><\/strong><br \/>\r\n\u610f\u5473\uff1a\u5546\u54c1\u3092\u4e00\u8a00\u3067\u8868\u3059\u6587\u7ae0\uff0f\u91cd\u8981\u5ea62<\/p>\r\n<p><br \/>\r\n\u72d9\u3046\u300c\u4e0d\u300d\u3092\u6c7a\u3081\u305f\u3089\u3001<br \/>\r\n\u6b21\u306b\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u30d6\u30ec\u30b9\u30c8\u3057\u307e\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u306a\u305c\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3000<\/p>\r\n<p><br \/>\r\n\u305d\u308c\u306f\u3001\u57fa\u672c\u7684\u306b\u591a\u304f\u306e\u5546\u54c1\u306f<br \/>\r\n\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u5546\u54c1\u540d\u3092\u4e00\u7dd2\u306b\u4f1d\u3048\u306a\u3044\u3068<br \/>\r\n\u58f2\u308c\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u305f\u3068\u3048\u3070\u3001\u300c\u30e9\u30a4\u30b6\u30c3\u30d7\u300d\u3068\u3044\u3046\u5546\u54c1\u540d\u3060\u3051\u3067\u306f<br \/>\r\n\u9b45\u529b\u7684\u306b\u306f\u805e\u3053\u3048\u307e\u305b\u3093\u3088\u306d\uff1f\u3000<\/p>\r\n<p><br \/>\r\n\u300c\u7d50\u679c\u306b\u30b3\u30df\u30c3\u30c8\u3059\u308b\u300d\u3068\u3044\u3046<br \/>\r\n\u30e9\u30a4\u30b6\u30c3\u30d7\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067<br \/>\r\n\u521d\u3081\u3066\u58f2\u308c\u308b\u3093\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u91cd\u8981\u306a\u306e\u306f\u3001<br \/>\r\n\u300c\u4e0d\u300d\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u304c\u898b\u305f\u3068\u304d\u3001<br \/>\r\n\u30d3\u30af\u30f3\u3068\u53cd\u5fdc\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><span style=\"color: #339966;\">\u30104. \u30ab\u30c6\u30b4\u30ea\u30fc\u30fb\u30a8\u30f3\u30c8\u30ea\u30fc\u30fb\u30dd\u30a4\u30f3\u30c8\u3011<\/span><\/strong><br \/>\r\n\u610f\u5473\uff1a\u8cb7\u3046\u304d\u3063\u304b\u3051\uff0f\u91cd\u8981\u5ea63<\/p>\r\n<p><br \/>\r\n\u3053\u306e\u30e1\u30fc\u30eb\u3067\u306f\u3001\u3042\u306a\u305f\u306f<br \/>\r\n\u30c0\u30a4\u30a8\u30c3\u30c8\u30c8\u30ec\u30fc\u30ca\u30fc\u3068\u3044\u3046\u8a2d\u5b9a\u3067\u3057\u305f\u3088\u306d\uff1f<\/p>\r\n<p><br \/>\r\n\u30c0\u30a4\u30a8\u30c3\u30c8\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u58f2\u308b\u306b\u306f<br \/>\r\n\u304a\u5ba2\u3055\u3093\u304c\u30c0\u30a4\u30a8\u30c3\u30c8\u3092\u610f\u8b58\u3059\u308b<br \/>\r\n\u300c\u304d\u3063\u304b\u3051\u300d\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u305f\u3068\u3048\u3070\u3001\u300c\u4f53\u91cd\u8a08\u306b\u4e57\u3063\u305f\u3068\u304d\u300d\u3068\u304b\u3001<br \/>\r\n\u300c\u4eca\u307e\u3067\u7740\u3066\u3044\u305f\u670d\u304c\u304d\u3064\u304f\u306a\u3063\u305f\u3068\u304d\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u3053\u3046\u3057\u305f\u300c\u304d\u3063\u304b\u3051\u300d\u3092\u8ca9\u58f2\u30da\u30fc\u30b8\u3084\u30c1\u30e9\u30b7\u306b\u66f8\u304f\u3068\u3001<br \/>\r\n\u300c\u305f\u3057\u304b\u306b\u3001\u4eca\u306e\u79c1\u306f\u30c0\u30a4\u30a8\u30c3\u30c8\u304c\u5fc5\u8981\u304b\u3082\uff01\u300d\u3068\u3001<br \/>\r\n\u304a\u5ba2\u3055\u3093\u306f\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u601d\u3044\u51fa\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><span style=\"color: #339966;\">\u30105. \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u3011<\/span><\/strong><br \/>\r\n\u610f\u5473\uff1a\u5024\u6c7a\u3081\uff0f\u91cd\u8981\u5ea63<\/p>\r\n<p><br \/>\r\n\u30ea\u30b5\u30fc\u30c1\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u3053\u3068\u306f\u3001<br \/>\r\n\u300c\u672c\u5f53\u306b\u58f2\u308c\u308b\u306e\u304b\u300d\u3092\u898b\u5b9a\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u306e\u304c\u3001<br \/>\r\n\u540c\u696d\u4ed6\u793e\u306e\u5024\u6bb5\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u57fa\u672c\u7684\u306b\u306f\u3001\u540c\u696d\u4ed6\u793e\u3068\u540c\u3058\u304f\u3089\u3044\u306e\u4fa1\u683c\u3067\u58f2\u308c\u307e\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u6700\u521d\u306e\u6570\u4eba\u306b\u58f2\u3063\u3066\u307f\u308b\u3068\u304d\u306e\u4fa1\u683c\u306f<br \/>\r\n\u5b9a\u4fa1\u306e\u300c\u534a\u984d\u300d\u306b\u8a2d\u5b9a\u3057\u3066\u3001<br \/>\r\n\u305d\u306e\u4ee3\u308f\u308a\u306b\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p><br \/>\r\n\u534a\u984d\u306b\u3057\u3066\u3082\u58f2\u308c\u306a\u3051\u308c\u3070\u3001<br \/>\r\n\u305d\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u30cf\u30ba\u30ec\u306a\u306e\u3067\u3001<br \/>\r\n\u5225\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><span style=\"color: #339966;\">\u30106. \u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3011<\/span><\/strong><br \/>\r\n\u610f\u5473\uff1a\u8a66\u4f5c\u54c1\uff0f\u91cd\u8981\u5ea62<\/p>\r\n<p><br \/>\r\n\u300c\u30d7\u30ed\u30c8\u300d\u306f\u300c\u7b2c\u4e00\u306e\u300d\u3001<br \/>\r\n\u300c\u30bf\u30a4\u30d7\u300d\u306f\u300c\u578b\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u8108\u3067\u306f\u3001<br \/>\r\n\u300c\u305f\u305f\u304d\u53f0\u306e\u5546\u54c1\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u30ea\u30b5\u30fc\u30c1\u306e\u6bb5\u968e\u3067\u5546\u54c1\u5185\u5bb9\u3092\u56fa\u3081\u308b\u3068<br \/>\r\n\u58f2\u308c\u306a\u304b\u3063\u305f\u3068\u304d\u306e\u30c0\u30e1\u30fc\u30b8\u304c\u5927\u304d\u3044\u3067\u3059\u3088\u306d\uff1f<\/p>\r\n<p><br \/>\r\n\u305d\u306e\u305f\u3081\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3068\u3057\u3066<br \/>\r\n\u8907\u6570\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u30a2\u30a4\u30c7\u30a2\u3092<br \/>\r\n\u304a\u5ba2\u3055\u3093\u5019\u88dc\u306b\u898b\u305b\u306a\u304c\u3089\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><span style=\"color: #339966;\">\u30107. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff08\u30d5\u30a1\u30cd\u30eb\uff09\u3011<\/span><\/strong><br \/>\r\n\u610f\u5473\uff1a\u8cb7\u3046\u307e\u3067\u306e\u6d41\u308c\uff0f\u91cd\u8981\u5ea62<\/p>\r\n<p><br \/>\r\n\u76f4\u8a33\u3059\u308b\u3068\u300c\u304a\u5ba2\u3055\u3093\u306e\u65c5\u300d\u3067\u3059\u304c\u3001<br \/>\r\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u300c\u5546\u54c1\u3092\u77e5\u3063\u3066\u3001<br \/>\r\n\u8208\u5473\u3092\u6301\u3061\u3001\u8cb7\u3046\u307e\u3067\u306e\u6d41\u308c\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u305f\u3068\u3048\u3070\u3001\u3053\u3093\u306a\u6d41\u308c\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u30c0\u30a4\u30a8\u30c3\u30c8\u306b\u6210\u529f\u3057\u305f\u4eba\u306e\u6295\u7a3f\u3092SNS\u3067\u898b\u3066\u8208\u5473\u3092\u6301\u3064<\/p>\r\n<p>\u2193<\/p>\r\n<p>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304b\u3089\u7121\u6599\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u3092\u7533\u3057\u8fbc\u3080<\/p>\r\n<p>\u2193<\/p>\r\n<p>\u8cfc\u5165\u3059\u308b<\/p>\r\n<p><br \/>\r\n\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8003\u3048\u308b\u3068\u304d\u306f<br \/>\r\n\u306a\u308b\u3079\u304f\u30e9\u30a4\u30b6\u30c3\u30d7\u306e\u3088\u3046\u306a\u6210\u529f\u4e8b\u4f8b\u3092\u30de\u30cd\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<p><br \/>\r\n\u306a\u305c\u306a\u3089\u3001\u30e9\u30a4\u30b6\u30c3\u30d7\u306a\u3069\u306e\u4f01\u696d\u306f<br \/>\r\n\u4f55\u5104\u301c\u4f55\u5341\u5104\u5186\u3082\u304b\u3051\u3066\u3001<br \/>\r\n\u58f2\u308c\u308b\u6d41\u308c\u3092\u898b\u3064\u3051\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><span style=\"color: #339966;\">\u30108. \u30cb\u30c3\u30c1\u3011<\/span><\/strong><br \/>\r\n\u610f\u5473\uff1a\u3059\u304d\u9593\u5e02\u5834\uff0f\u91cd\u8981\u5ea61<\/p>\r\n<p><br \/>\r\n\u3053\u306e\u300c\u30cb\u30c3\u30c1\u300d\u306f\u3001\u5b9f\u8df5\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u7528\u8a9e\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u305d\u3093\u306a\u5f79\u306b\u7acb\u305f\u306a\u3044\u7528\u8a9e\u3092\u89e3\u8aac\u3059\u308b\u7406\u7531\u306f\u3001<br \/>\r\n\u521d\u5fc3\u8005\u3084\u60c5\u5f31\u304c\u3088\u304f\u9593\u9055\u3048\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u91cd\u8981\u5ea6\u306f\u672c\u6765\u30de\u30a4\u30ca\u30b9\u3067\u3059\u304c\u3001<br \/>\r\n3\u6bb5\u968e\u8a55\u4fa1\u306b\u3059\u308b\u305f\u3081\u4ed5\u65b9\u306a\u304f1\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\r\n<p><br 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\/>\r\n\u6c17\u3065\u3044\u3066\u3055\u3048\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p><br \/>\r\n\u82f1\u8a9e\u304c\u5f97\u610f\u306a\u5834\u5408\u306f\u4ee5\u4e0b\u306e\u8ad6\u6587\u3092\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\r\n<a href=\"https:\/\/www.researchgate.net\/publication\/222523151_Evidence_concerning_the_Importance_of_Perceived_Brand_Differentiation\">https:\/\/www.researchgate.net\/publication\/222523151_Evidence_concerning_the_Importance_of_Perceived_Brand_Differentiation<\/a><\/p>\r\n<p><br \/>\r\n\u5dee\u5225\u5316\u3088\u308a\u3082<br \/>\r\n\u6210\u529f\u4e8b\u4f8b\u306e\u30de\u30cd\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u4ee5\u4e0a\u3001\u30ea\u30b5\u30fc\u30c1\u3092\u3059\u308b\u3068\u304d\u306b\u7279\u306b\u5fc5\u8981\u306a<br \/>\r\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e9\u500b\u3067\u3057\u305f\u3002<\/p>\r\n<p><br 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